The City of Richmond
The City of Richmond’s Open Market Parking Approach
Steven Bergin | Parking Program Administrator
For years, the City of Richmond, Virginia, provided its citizens with two primary options for on-street parking payments: cash/credit card at meters or the Passport parking app. Recognizing the need to enhance customer satisfaction and convenience, Parking Program Administrator Steven Bergin led an initiative to expand payment options by incorporating additional mobile apps widely used in surrounding cities and local private operations. The primary goal – Allow citizens the flexibility to utilize their preferred parking app seamlessly.
To streamline the implementation process, the City’s enforcement partner recommended the use of ParkHub’s “CurbTrac” product, a software designed to integrate seamlessly with the country’s top mobile payment service providers. With CurbTrac, the enforcement partner eliminated the need to build and maintain integrations with each individual mobile payment provider. Instead, they integrated solely with CurbTrac, which acted as a centralized repository for each mobile payment platform, while ensuring all app integrations met the City’s specific needs. In July 2022, the City of Richmond’s parking operation successfully launched its open-market, multi-parking app program, yielding numerous benefits for all parties involved.
Payment Service Providers Included:
The City of Richmond’s transition to open market parking, facilitated by ParkHub’s CurbTrac software, has not only diversified parking payment options but has also resulted in increased revenue, improved reconciliation processes, and enhanced accuracy in enforcement validation. The results from this project underscore the positive impact of strategic technological solutions in urban management, and demonstrates another success story in the Open Market approach to on-street parking.
With integrated payments, devices, and business intelligence, ParkHub is paving the road to a brighter digital future. On that road, ParkHub customers are driving away from cash, quickly and seamlessly. To learn more about ParkHub services, visit parkhub.com/book-demo/.
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