Last Revised: January 1, 2020
II. Categories Of Personal Information Acquired About You
Depending on the circumstances and which Service you use, we may collect, obtain or otherwise acquire the following types of Personal Information about you, and we make and retain inferences drawn from such information:
Through the course of our interactions, we may acquire PII that includes, in certain contexts, your name, postal address, zip code, email address, and telephone number. We also acquire your IP address, User ID, and/or Device ID, which certain jurisdictions consider to be PII because it could be used to identify an individual or Device if it were combined with other identifying information.
(1) Identifiers, such as your name, signature, postal address, zip code, email address, telephone number, unique online identifier, IP address, User ID, and Device ID.
(2) Certain characteristics, such as gender, marital status, nationality, and country of origin, that are protected by applicable law.
(3) Commercial information, such as purchase history.
(4) Internet or other electronic network activity information, such as website or app activity data, call logs, text messages, and emails.
(5) Geolocation data, such as the precise physical location of your Device when accessing our systems.
(6) Audio, electronic, visual, thermal, olfactory, or similar information, such as voice recordings, video recordings, physical characteristics or description, and photos.
(7) Professional or employment-related information, such as occupation, employment history and record, and resume.
(8) Education information such as academic record.
(9) While we generally do not obtain other Personal Information that is often considered “highly sensitive,” such as biometric information (e.g., fingerprints, facial recognition images), financial account information (e.g., bank account, credit, debit or other payment card numbers or other financial information), government issued identification numbers (e.g., social security number, drivers’ license number, passport number, or state identification card number), insurance policy number, or medical, health or insurance related information, we may do so when such Personal Information is necessary to offer you certain services.
III. How We Acquire Personal Information
a. Personal Information You Provide
We often receive Personal Information because you provide it to us. For instance, when request a product demonstration, complete a survey, or otherwise engage our teams, you may be provided, or required to choose, a password and/or User ID, and you may provide a credit, debit, or payment account number, or other payment information, as well as your name, telephone number(s), email, and/or street address. Other Personal Information such as your age, gender, and preferences may also be requested. In addition, we may acquire your Personal Information when you contact us by telephone, postal mail, social media interaction or messaging (e.g., email, SMS, MMS, or similar technologies). We also may acquire Personal Information that you provide about other people, for example, when our partners and resellers populate a referral form.
b. Personal Information Automatically Collected
The Service also automatically collects certain information, some of which may be deemed Personal Information. The information collected may include, without limitation, information about your Device, such as the make, model, settings, specifications (e.g., CPU speed, connection speed, browser type, operating system, device identifier) and geographic location of you and/or your Device, as well as date/time stamp, IP address, webpages visited and actions taken on webpages, time of visits, Content viewed, ads viewed, the site(s), application(s), destination(s), and/or service(s) you arrived from, and other clickstream data.
c. Personal Information Acquired Elsewhere
We may also acquire your Personal Information offline, from third parties, or otherwise outside of the Service. For example, we may purchase or otherwise acquire Personal Information from third party consumer data suppliers/resellers, data enrichment providers and aggregators, business contact databases, government entities, and our affiliates.
d. Social Network Integration
If you choose to access, visit and/or use any third party social networking service(s) that may be integrated with the Service, we may receive Personal Information that has been made available to those services, including Personal Information about your contacts on those services. For example, some social networking services allow you to push Content from our Service to your contacts or to pull information about your contacts so you can connect with them on or through our Service. Some social networking services also will facilitate your registration for our Service or enhance or personalize your experience on our Service. You should make sure you are comfortable with your Personal Information the third party social networking services may make available to us by visiting those services’ privacy policies and/or modifying your privacy settings directly with those services. We treat Personal Information that we receive through third-party social networking services in the same ways as all of your Personal Information we receive through our Service (as described in Section IV below).
e. Be Careful Publicly Posting Personal Information
Please be aware that Content and Personal Information that you disclose in publicly accessible portions of the Service (e.g., referrals, case studies and the like) may be available to other users, and may also be made available outside the Service by third parties, so you should be mindful of all Personal Information, especially sensitive Personal Information, that you may wish to post.
IV. How We Use Your Data
a. Processing Your Requests
We use your Personal Information to process your request for Content, to process your attendance at an event or conference, and/or to process your request for Product(s). For example, if you subscribe to any of our Products we may use your e-mail address to send you a confirmation notice and your mailing address to send you the Product.
b. Administering the Service
We also use and share your Personal Information for any lawful purpose in connection with administering the Service, including without limitation for customer service, to help diagnose problems with servers, to improve Products that we offer by tailoring them to perceived preferences, to gather broad demographic or geographical information, to analyze trends, to seek compatible advertisers, sponsors, clients and customers, and to track users’ movements around the Service and elsewhere on the web or across apps and/ devices. Your geolocation data may specifically be used to show you Content (including advertising and sponsored messaging) or improve and specially-tailor the Service for you based on geographic location.
c. Access by Third Party Providers
(1) Service Providers. We allow access to your Personal Information by Service Providers (as further defined below) that perform services for us, but only for the purpose of and to the extent necessary to perform those services. For example, Service Providers help us with technical maintenance, market research, Service delivery, fulfillment, data optimization, and other advertising functionality, as well as credit/debit card or other payment processing, order fulfillment, and address verification. While we may seek to require Service Providers to follow appropriate privacy policies and will not authorize them to use your Personal Information except for the express purpose for which it is provided, we do not bear any responsibility for any actions or policies of third parties.
(2) Third Party Businesses. There are also times when you provide Personal Information to us in areas of the Service that may be managed or participated in by one or more Third Party Business(es) (as further defined below) wherein we rent, sell, share or transfer Personal Information in order to improve your experience with our Service or otherwise. For example, Personal Information may be provided to (i) credit card, venue and parking ownership or management entities, mobility services and parking reservation providers; (ii) “data coops”, which are pooled databases containing the customer information of multiple publishers to enable the marketing use of such customer information by participating publishers; and (iv) consumer data suppliers/resellers, data enrichment providers and aggregators, data optimization, lead generation, and other data driven projects. In all such cases, the Personal Information may be used by us and by such Third Party Business(es) for their own purposes, each pursuant to its own policies. While we may seek to require Third Party Businesses to follow appropriate privacy policies, we do not bear any responsibility for any actions or policies of third parties.
(3) Related Entities. We share your Personal Information with our parent, subsidiaries, affiliates and other related entities, and our advisors, including lawyers, consultants, accountants, and others, for all purposes described in this Section IV.
(4) Categories of Third Parties. For the sake of clarity, here is a list of recipients to whom we disclose Personal Information:
- Service Providers, as described in Section IV(C)(2)(i) above;
- Third Party Businesses, as described in Section IV(C)(2) above;
- Related Entities, as described in Section IV(C)(3) above;
- Governmental and law enforcement officials, or parties to legal proceedings, as described in Section IV(E) below.
- Persons involved in an acquisition of our business or assets, as described in Section IV(G) below.
d. Marketing Communications
We may also use your Personal Information to communicate with you about new features, events, or Products offered by us and Third Party Businesses, including our advertising, marketing, and sponsorship clients.
e. Health, Safety, and Legal Requests
f. Employment Opportunities
If you provide your Personal Information to us in connection with an employment inquiry, we will use your Personal Information to evaluate your job application, and for related recruiting, reporting, and recordkeeping purposes. We may maintain your Personal Information on file, whether we hire you or not, to administer your relationship with us and/or for job applicant related reporting and recordkeeping for as long as required or permitted by law.
g. Transfer or Sale of Our Business
As our business changes, we may buy or sell various assets owned or controlled by us. In the event all or a portion of the assets are sold, assigned, transferred or acquired by another company due to merger, divestiture, restructuring, reorganization, dissolution, financing, acquisition, bankruptcy or otherwise, your Personal Information may be among the transferred assets.
h. Combining Information
We may merge, co-mingle, or otherwise combine information, including Personal Information, in furtherance of the purposes above.
V. Opt-Out Of Marketing; How To Update Your Personal Information
We don’t intend on using your Personal Information for any marketing purposes; however, we’re required to provide the below notices in order to empower you to Opt-Out of any such potential marketing.
a. How to Opt-Out of Sharing for Marketing.
b. How to Opt-Out of Marketing Messages from Us.
If you do not wish to receive future marketing or other commercial messages from us, simply follow the unsubscribe instructions contained within the message you receive. But note that you may continue to receive certain communications from us that are necessary for the Service, such as renewal notifications, invoices, technical notices, updates, security alerts, and support and administrative service bulletins.
c. How to Update Your Personal Information.
VI. Cookies And Related Technologies; Do Not Track (DNT)
a. Cookies/Local Device Storage
The Service will, at times, place and/or store code or other types of information and/or software on your Device or within your browser, such as cookies (including flash cookies), locally shared objects, and HTML5 (collectively, “Local Device Storage”). We and Third Party Businesses may independently use Local Device Storage in connection with the Service in a way that collects Personal Information for the purposes described in the respective privacy policies, including without limitation to determine whether you have seen a particular advertisement before on the same or different Device and to otherwise control and tailor the display of ads to you based on your preferences, to track the movements of individual users through the Service and elsewhere on the web or across apps, devices, and geographic locations, to help diagnose problems with servers, to gather broad demographic information, to conduct research, to deliver editorial Content, to record registration and personalization information, and to otherwise administer the Service. For example, if you register on any part of the Service and are given the option to save your username and password, we may provide this convenience to you via Local Device Storage.
b. You May Disable Local Device Storage
If you do not want Local Device Storage, your Device or browser may include an option that allows you to not accept it. However, if you disable Local Device Storage, some portions of the Service may not function properly.
c. Tracking Technologies
In addition to Local Device Storage, we may use web beacons, web bugs, internet or pixel tags, clear gifs, digital fingerprinting (aka “Machine Identification”), and similar technologies (collectively, together with Local Device Storage, the “Tracking Technologies”) on the Service, including in our communications with you, such as within email and text messages and push notifications. We and Third Party Businesses use Tracking Technologies to determine which messages have been opened by recipients, and for all or some of the same lawful purposes described above for use of Local Device Storage.
d. Do Not Track (DNT)
Your browser setting may allow you to automatically transmit a “Do Not Track” (DNT) signal to websites and online services that you visit. There is no consensus among industry participants as to what DNT means in this context, and some browsers automatically apply DNT signals by default and therefore do not necessarily reflect our visitors’ choice as to whether they wish to receive advertisements tailored to their interests. As a result, like many websites and online services, we do not alter our practices when the Service receives a DNT signal from a visitor’s browser. As discussed below, you may opt out of the use of your Personal Information for online behavioral advertising by third parties at any time. To find out more about DNT, please visit https://allaboutdnt.com.
VIII. Transfer Of Your Personal Information Among Jurisdictions
VII. Information Security And Notification
a. Security Measures
We take reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of, Personal Information.
b. No Liability for Breach
Because no data transmission is completely secure, and no system of physical or electronic security is impenetrable, we cannot guarantee the security of your Personal Information or the security of servers, networks or databases, and by using the Service you agree to assume all risk in connection with your Personal Information. We are not responsible for any loss of such Personal Information or the consequences thereof.
c. Breach Notification
In the event that we believe the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you. If notification is appropriate, we may notify you by email, push notification, or otherwise.
VIII. Notice To California Customers ‐ Your Privacy Rights
a. Consumer Privacy
The California Consumer Privacy Act, Cal. Civ. Code §1798.100 et. seq. (“CCPA”), grants residents of California certain rights with respect to their Personal Information and requires us to provide such individuals with certain information, described in this Section VIII(A).
- Know the ways in which we acquire, use, share, disclose and otherwise process your Personal Information;
- Know the specific pieces of your Personal Information that we hold;
- Request the deletion of your Personal Information, subject to several exceptions; and
- Not to be denied goods or services for exercising these rights
(2) California residents also have the right to opt-out of the “sale” of their Personal Information. We put “sale” in quotation marks because the CCPA considers some transfers of Personal Information to third parties in exchange for value as “sales,” even if no money changes hands, such as when online identifiers, Device IDs, and other information is shared with Third Party Businesses to further their own commercial purposes such as generating profiles about individuals. California residents can exercise this right by emailing our CCPA Response team here. If we have actual knowledge that a California resident is younger than 16, we will request opt-in consent before selling their Personal Information. Note that we can still share Personal Information with third parties if those transfers aren’t “sales,” such as with our Service Providers.
(3) Depending on the circumstances and which Service you use, we have disclosed the following categories of your Personal Information for a “business purpose” (as defined in the CCPA) in the preceding twelve (12) months:
- Protected characteristics
- Commercial information
- Geolocation data
- Internet or other electronic network activity information
- Financial or transactional insurance information
- Professional information
- Education information
- Inferences drawn from any of the above information categories.
(4) Depending on the circumstances and which Service you use, we have “sold” (as defined in the CCPA) the following categories of your Personal Information in the preceding twelve (12) months:
- Protected characteristics
- Commercial information
- Geolocation data
- Internet or other electronic network activity information
• Inferences drawn from any of the above information categories, along with the following categories: (i) financial or transactional information; (ii) audio, electronic, visual, thermal, olfactory, or similar information; (iii) professional information, and (iv) education information.
b. Shine the Light
California’s “Shine the Light” law, Civil Code Section 1798.83, gives California customers the right to prevent our disclosure of their Personal Information to third parties for those third parties’ direct marketing purposes (not that we plan to engage in this practice, mind you), and requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing Personal Information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose Personal Information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. As discussed above in Section VIII(A)(2), California residents can exercise their right to opt-out here: Do Not Sell My Personal Information.
IX. Questions and Contacts
If you have any concerns or questions about any aspect of this policy, please feel free to contact us at the below:
Attn: General Counsel
620 Exposition Ave.
Dallas, Texas 75226
Make sure to include enough information for us to help you, including for example your name, contact information, and the specific website, mobile site, application, and/or other service you’re contacting us about.
For communications on other matters, please contact us through the means described on the Service, if available (for example, support inquiries go to firstname.lastname@example.org).
“Content” means all text, articles, photographs, images, graphics, illustrations, creative, copy, artwork, video, audio, music, podcasts, ringtones, games, trademarks, trade names, service marks, and other brand identifiers, designs, plans, software, source and object code, algorithms, data, statistics, analysis, formulas, indexes, registries, repositories, and all other content, information, and materials available on or through the Service, whether posted, uploaded, transmitted, sent or otherwise made available by us, our licensors, vendors, and/or service providers, or by you, and/or other users or third parties, including any such Content uploaded manually or bookmarked by you and/or other users.
“Device” means any computer, tablet, mobile phone, television, or any other device capable of accessing the Service.
“Product” means any merchandise, item, product, and/or service, including without limitation Content, contests and surveys, magazines and other publications that may be featured, mentioned, reviewed, described, auctioned, given away, rented, sold, distributed, or otherwise available on or through the Service, either by us or third parties.
“Service” means each website, mobile site, application, email/text/SMS campaign, event, and/or other activity, offering, or publication (regardless of how distributed, transmitted, published, or broadcast) provided by us that links to, or references, this document, including without limitation all Content, features and functionality thereof, such as widgets, plug-ins, and embeddable players.
“Service Provider” has the same meaning as set forth in the CCPA, which in general means a for-profit legal entity to whom we disclose Personal Information for processing on our behalf for a “business purpose” (as defined in the CCPA) pursuant to a written contract.
“Third Party Business” means any third party unaffiliated with us to whom we disclose Personal Information for their own purposes, including without limitation our advertising, marketing and sponsorship clients, list buyers, data coops, consumer data suppliers/resellers, data enrichment providers and aggregators, and other entities in the online behavioral advertising ecosystem.
“We”, “Us” “Our” and “ParkHub”, whether capitalized or not, means ParkHub, Inc., its parent, subsidiaries and/or affiliates, and each of their respective officers, directors, members, employees, independent and sub-contractors, agents, representatives, successors and assigns.
“You” or “Your”, whether capitalized or not, means all those who access, visit and/or use the Service, whether acting as an individual or on behalf of an entity, including you and all persons, entities, or digital engines of any kind that harvest, crawl, index, scrape, spider, or mine digital content by an automated or manual process or otherwise. “You” and “Your” also includes your administrators, executors, successors and assigns.