Why Going Digital Improves the Guest Experience
Creating a great positive experience for guests at any event or venue involves more than just the main event itself; it’s about curating an enjoyable and seamless journey from start to finish. This journey begins from the very moment guests arrive at the venue.
In today’s world, smartphones have become central to our daily lives, offering unparalleled convenience and accessibility. These devices, always within our reach, have transformed how we interact with the world around us.
The logical progression in this technological evolution is the adoption of touchless parking and contactless payment solutions. It simplifies the entry process at venues, making it a smooth, hassle-free experience for guests. A modern approach not only streamlines the process of parking and attending events but also elevates the overall experience.
From the moment your fans arrive, they should feel their stress melt away, making way for an unforgettable day. Let’s discuss how to get started on transforming the fan experience from the first point of contact.
The Mad Dash Away From Cash
Before the pandemic, the parking and entertainment industries had already begun to transition away from physical cash payments. With the COVID-19 pandemic, however, safety and health concerns associated with physical cash spurred the transition towards a digital payment system for both industries.
The benefits associated with a digital system, including the convenience of digital integrations, have proven that contactless payments are here to stay. Convenient touch-free payments have many benefits, including increased flexibility, security, and speed.
Going Cashless Benefits Guests AND Your Venue
There are a multitude of benefits associated with going cashless in and around your venue. One of the most important is a faster ingress for your guests into and out of your venue. Fans no longer need to worry about digging through their wallets for the correct change— instead, they get to spend less time scrambling and more time having fun.
A cashless system also supports multiple payment options, catering to the diverse preferences of fans. The availability of various ticketing and prepaid pass options enhances the overall convenience for visitors.
VIPs and season pass holders stand to gain significantly from this transition. A digital system simplifies the management of exemptions and offers a superior experience for these important guests.
Going cashless also has financial benefits for operators by preventing lost revenue. With digital payments, every transaction can be tracked and logged with precision, minimizing cash slippage and theft.
Digital passes can be updated and distributed instantly, offering greater flexibility for any necessary changes. In addition, operators can easily catch phony or duplicated parking passes with a digital system.
Real-time reporting and analytics capabilities provide venue operators with crucial data, helping them make informed decisions. Additionally, the system is easy to set up and implement, making the transition to a digital operation smooth and hassle-free.
How To Go Cashless Without Rocking the Boat
When making the digital transition, some guests may resist the change to cashless parking passes and payments. There are several things you can do to ease the transition.
When transitioning to a new system for your venue, make sure all changes are properly communicated to your guests, operators, and employees. Much of your communication should start even before your fans set foot in your venue. Some successful tactics for communicating changes include a “Know Before You Go” email, mentions in newsletters, and helpful information featured on your website. Then, once fans are at your venue, physical signs and helpful attendants can help prevent any confusion.
The easiest way to approach the change is with the “Crawl, Walk, Run” method. First, you introduce the cashless option to your fans and encourage voluntary compliance. Next, offer enticing financial rewards like for choosing the cashless option. Finally, you use method-based pricing for physical vs digital payments. This approach allows you to slowly but easily transition without overwhelming your customers.
The Value of Integrations
The integration of various technologies, particularly in parking and ticketing systems, plays a pivotal role in enhancing the experience for your guests. Linking together the many technologies is a crucial aspect of adopting a digital payment model.
For instance, the integration of APIs (Application Programming Interfaces) with parking systems has led to real-time updates, allowing for last-minute purchases and transfers. This seamless integration not only simplifies the process for fans but also significantly improves the liquidity and accessibility of tickets.
The benefits of these integrations extend beyond mere convenience. They provide a deeper understanding of customer behavior and preferences through analytics.
Need Help Going Cashless? We’ve Got You Covered
Whether you are making the transition to contactless parking and a cashless economy for your venue, upgrading your existing infrastructure, or integrating with ticketing and parking solutions, ParkHub has you covered. We are here to help you start the process and will assist you every step along the way.
Speak to a parking expert and book a demo with ParkHub today to experience the ParkHub difference firsthand.