Case Study

Miami Parking Authority

Transforming Miami’s Parking Landscape Through Digital Innovation

Who’s Involved

George Mclean | Senior Business Analyst, Miami Parking Authority
Wilfredo Soto | Senior Operations & Maintenance Manager, Miami Parking Authority
Henry Espinosa | Director of Information Technology, Miami Parking Authority
Angel Diaz | Director of Operations, Miami Parking Authority
Alejandra Argudin | COO, Miami Parking Authority

Customer Takeaways

We knew that mobile payments were the way to go, but didn’t know the complete quantified % of mobile adoption until we used [ParkHub’s] Smarking Business Intelligence Platform. We found that we could make decisions and see the change in the data within weeks.”

We originally wanted to save money by removing the pay stations and switching to mobile payments. We were pleasantly surprised that it not only saved the city over $3 million dollars in maintenance and collection costs, but also increased the total parking revenue by over $45 million dollars in the past 5 years. This was an overall win.

What surprised me the most about the pay station removal program was the community’s easy adoption of mobile payments.

The Smarking BI solution provides a unique view into parking payment behaviors, allowing us to strategically manage payment channels across different neighborhoods. As a result, we are providing better parking experiences to the residents, merchants, and visitors at lower equipment installation and operational costs.

If it were not for [ParkHub], we could not have made such accurate data-driven decisions.


The Miami Parking Authority (MPA) partnered with ParkHub in 2017 to initiate mobile payments throughout the city while removing legacy pay stations and meters. The MPA wanted to give parkers convenient payment options while maintaining consistent parking revenue. 

The MPA also had to consider the diversity of neighborhoods and payment preferences across the city as it removed pay stations. This transition process typically requires expensive and time-consuming parker payment preference surveys across multiple areas of the city. By leveraging ParkHub’s Business Intelligence platform to make informed decisions, the MPA bypassed the time and resources associated with a large survey process.

The Challenge

Transition from a 40% mobile payment adoption rate to a targeted goal beyond 85%.

Remove underused pay stations without disrupting parking revenue or user convenience.

Adapt to the diverse payment preferences across Miami’s neighborhoods efficiently and effectively.

The Results

Increased Mobile Payment Use

Achieved 95% adoption of mobile payments, significantly surpassing the initial goal.

Graphics displaying types of payment transactions before and after partnering with ParkHub

Substantial Savings

Over $3 million in total costs, including $375,000 in equipment and collection costs.

Increased Revenue

An additional $45 million generated over five years for the community.

Graphics displaying parking revenue before and after partnering with ParkHub

Pay Station Removal

Successful elimination of pay stations in targeted neighborhoods, adapting to the community’s evolving needs and preferences.

In Conclusion

ParkHub’s partnership with the Miami Parking Authority exemplifies how digital innovation and strategic decision-making can revolutionize urban parking systems. The transition to a primarily mobile payment model streamlined operations and reduced costs while significantly enhancing revenue and community well-being.

Learn More

With integrated payments, devices, and business intelligence, ParkHub is paving the road to a brighter digital future. On that road, ParkHub customers are driving away from cash, quickly and seamlessly.