Case Study
Gateway Parking Services
Gateway Parking Services and
Harbor Park Garage Up Revenue Using SmartPass
Who’s Involved
Andrew Sachs | President at Gateway Parking Services (GPS)
Kera Miller | Facility Manager at Harbor Park Garage
Customer Takeaways
SmartPass is a gamechanger. Our customers want digital products designed to meet their specific parking needs, and SmartPass is the only solution that allows us to do that. It’s been successful beyond my wildest dreams. If you are a garage owner or operator in search of parker growth, you need to have SmartPass!
Andrew Sachs, President at GPS
SmartPass has been a great success at Harbor Park Garage! It’s super easy to create new parking products in the SmartPass Admin portal, and the integration with TIBA has facilitated seamless operations at the garage.
Kera Miller, Facility Manager at Harbor Park Garage
Summary
In the first quarter of 2022, Gateway Parking Services (GPS) wanted to increase usage of the Harbor Park Garage in Baltimore’s Inner Harbor by attracting tourists and visitors to nearby attractions with a targeted online marketing strategy. They partnered with ParkHub to introduce customized parking products like discounted and event-specific passes through the SmartPass platform, facilitating pre-planned parking purchases. This approach significantly boosted revenue using various online channels and advanced technologies like license plate recognition.
The Challenge
Integrate a pass system with Harbor Park Garage’s PARCS provider, TIBA.
Promote customized parking products online.
Create customized parking for events.
The Solution
SmartPass
ParkHub and GPS partnered to tailor the SmartPass digital parking platform to cater to the specific needs of parkers planning visits to popular attractions near Baltimore’s Inner Harbor, such as the National Aquarium and Port Discovery Children’s Museum. SmartPass offered various customized parking products, including discounted passes for nearby attractions, flexible day passes, and event-specific parking options. These products were made easily accessible and purchasable online, utilizing the garage’s website, attraction websites, Google, and Google Maps.
Easy Integration
The integration of SmartPass with Harbor Park Garage’s existing Parking Access and Revenue Control Systems (PARCS) provider, TIBA, further enhanced the user experience. Initially, parkers used a QR code, but the system was later upgraded to include license plate recognition technology to access their pre-purchased passes. The seamless integration of digital solutions and advanced technology improved the efficiency of the parking operations and significantly contributed to increased revenue and customer satisfaction.
The Results
Increased Revenue
By implementing the SmartPass system, GPS significantly boosted its revenue, projecting over $350,000 in annualized income from digital parking sales in the first two quarters.
Enhanced Customer Experience
The integration of SmartPass with license plate recognition technology provided a seamless entry and exit experience for parkers, eliminating the need for manual check-ins and physical tickets.
Expanded Online Presence
GPS effectively used online marketing and SEO tactics to promote SmartPass across various digital platforms, including the National Aquarium, Port Discovery, and the Baltimore Soundstage websites, Harbor Park Garage’s website, Google, and Google Maps.
In Conclusion
By partnering with ParkHub and with strategic digital innovations, GPS successfully transformed the parking experience at Harbor Park Garage to increase revenue and customer satisfaction. SmartPass and its integration with advanced technologies like license plate recognition set a new standard for convenience and efficiency in parking management. This case exemplifies how targeted digital solutions and effective online marketing can significantly impact business outcomes in the parking industry.
Learn More
With integrated payments, devices, and business intelligence, ParkHub is paving the road to a brighter digital future. On that road, ParkHub customers are driving away from cash, quickly and seamlessly.
Experience How ParkHub Can Transform Your Parking Operations
“ParkHub was designed to revolutionize an antiquated industry by providing an agnostic and open technology platform for finding, reserving, and paying for event parking online. As we expanded, we developed a best-in-class, mobile-point-of-sale device and comprehensive management suite, currently used by hundreds of parking operators, sports & entertainment venues, universities, festivals, & more, at thousands of locations across the U.S. With our recent acquisition of Smarking, we also offer full-scale business intelligence, dynamic pricing, and pre-paid reservation products, utilized by numerous municipalities across the country.”
Chris Elliston
ParkHub Chief Revenue Officer