Case Study

EasyPark Mobile Payments Case Study

How EasyPark Taps Into Data-Driven Insights

Who’s Involved

Nigel Bullers | CEO of EasyPark
Gary Khor | Vice President of Information Technology of EasyPark

Customer Takeaways

The data stream helps our team monitor key parking metrics so that we can identify unusual situations and track down the reasons in a very timely manner. It has many benefits – fewer customer complaints, less revenue loss, better staffing, reduction of costs, and so on. ParkHub’s Smarking BI dashboard is on everyone’s desktop all of the time, and runs real-time in our operations center. It has become the way that we do business.

The experiment was a big success. Now we know where we can increase revenue, where we can cut costs, and what could happen if we change rates or switch equipment. This will help us make decisions down the road due to ParkHub’s Smarking BI tool.


When EasyPark needed to streamline enforcement at its parking facilities, the parking management organization turned to ParkHub’s Smarking BI tool. EasyPark, which manages off-street parking facilities in British Columbia, Canada, wanted real-time data to help with parking enforcement, test a rollout of mobile payments, and gain actionable insights about consumer behavior across its locations. By implementing business analytics, the organization increased revenue and streamlined operations.

The Challenge

Understand occupancy to inform parking enforcement

Determine the willingness of customers to use mobile payments

Discover actionable, site-level insights

The Solution

Real-Time Enforcement

EasyPark partnered with ParkHub to dynamically adjust parking enforcement routes based on historical and current occupancy levels. This real-time, data-based approach allows the enforcement team to adapt to unexpected changes in parking behavior due to external factors, such as weather. By integrating real-time occupancy data, EasyPark significantly reduced time spent on planning and increased decision-making transparency.

Mobile Payment Options

EasyPark introduced mobile payment options to all its locations to improve customer experiences and cut operational costs. EasyPark used ParkHub’s Smarking BI to track an experiment that showed increasing the discount for mobile payments led to higher mobile usage and fewer meter transactions across most locations. EasyPark also used real-time data to determine when to send marketing “Street Teams” out to promote mobile payment apps at busy times.

Tap Into Unused Capacity

When EasyPark managed a parking facility in Vancouver’s Gastown, they saw monthly passes were sold out, yet many spaces remained unused. By analyzing historical data, they discovered that residential and business parking schedules did not overlap, allowing them to reorganize the space to accommodate monthly and transient parkers.

The Results

Improvements in parking enforcement yielded increased enforcement revenue.

Mobile payment analysis showed most locations saw increased mobile payment uses and decreased parking meter uses.

In the Vancouver lot, 41 additional transient parking spaces had 3,222 parking transactions, an average of 36 per day, and generated a total of $29,000 in revenue during the first quarter of 2018.

Graph shows transactions and revenue from parking spaces in the Vancouver lot

In Conclusion

EasyPark’s adoption of ParkHub’s Smarking BI tool has transformed its parking management strategies, leveraging real-time, data-driven insights to optimize enforcement routing, introduce efficient mobile payment systems, and utilize underused parking capacity. These innovations increased revenue, enhanced customer satisfaction, and operational efficiencies.

Learn More

With integrated payments, devices, and business intelligence, ParkHub is paving the road to a brighter digital future. On that road, ParkHub customers are driving away from cash, quickly and seamlessly.