Case Study
EasyPark COVID-19 Case Study
How EasyPark Identifies Cost Savings
Who’s Involved
Nigel Bullers | CEO of EasyPark
Nadia Gargaro | CFO of EasyPark
Customer Takeaways
Not only did [ParkHub’s] Smarking BI solution allow us to see exactly how bad business was, but specifically where it was. Without the granular data, we would’ve just seen that revenue was down ~90% and cut resources across the board. But we didn’t, and we learned that some locations were still doing well, and with others, there were opportunities to adjust janitorial services, enforcement, staffing, etc.
Nigel Bullers, CEO of EasyPark
We use [ParkHub’s] Smarking BI solution to ask questions and find problems. We can see if a meter is broken, if a gate is malfunctioning, where an app has gone down, if the signage is down. And we have that peace of mind. We know exactly how we’re performing (and we don’t have to wait a month to know) and our position in the industry. And it’s not just for us, but for our clients as well.
Nadia Gargaro, CFO of EasyPark
Summary
EasyPark – a parking organization that manages off-street parking facilities in British Columbia, Canada – implemented ParkHub’s Smarking BI tool to streamline enforcement routes at its facilities in 2016. When the COVID-19 epidemic closures started in March 2020, the tool provided EasyPark with clarity, direction, and the ability to stay agile with rapid data-driven operational decisions. Cost-saving measures from these decisions strengthened EasyPark’s position in the market and kept them cash-flow positive throughout the pandemic.
The Challenge
Make rapid, data-driven decisions during a time of crisis.
Adjust resources to meet demand at each location
Update revenue projections and budget requirements based on recovery trends.
The Solution
ParkHub’s Data Analytics
EasyPark used ParkHub’s Smarking BI solution to identify the immediate impact of COVID-19 on their parking facilities and monitor each site daily. The team analyzed the performance of each location remotely, tracked the real-time revenue impact, and viewed the upcoming demand projections. With granular insight into each lot, the EasyPark team uncovered that some of their locations were actually up in year-over-year revenue. After digging further into the data, the team discovered those locations had extended sessions at a certain time of day related to nearby construction sites, beaches, and parks.
The Results
Cost Savings
In only one month, EasyPark found $562,000 worth of cost-saving opportunities in its portfolio while still properly servicing its respective location
In Conclusion
ParkHub’s Smarking BI solution has proven indispensable for EasyPark, enabling the company to navigate the uncertainties of the COVID-19 pandemic with precision and resilience. With detailed, real-time insights into each parking facility, EasyPark has effectively tailored its operations to maintain profitability and adapt to rapidly changing circumstances.
Learn More
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Experience How ParkHub Can Transform Your Parking Operations
“ParkHub was designed to revolutionize an antiquated industry by providing an agnostic and open technology platform for finding, reserving, and paying for event parking online. As we expanded, we developed a best-in-class, mobile-point-of-sale device and comprehensive management suite, currently used by hundreds of parking operators, sports & entertainment venues, universities, festivals, & more, at thousands of locations across the U.S. With our recent acquisition of Smarking, we also offer full-scale business intelligence, dynamic pricing, and pre-paid reservation products, utilized by numerous municipalities across the country.”
Chris Elliston
ParkHub Chief Revenue Officer