Case Study
City of Long Beach
Strategic Parking Management During the
Pandemic Using ParkHub’s Smarking BI
Summary
The City of Long Beach initially partnered with ParkHub in 2015 to centralize its parking data and to enable smarter parking policies. When the COVID-19 pandemic prompted the City to limit public access to its beach parking lots to only permit holders in March 2020, a significant decline in parking demand followed. The City turned to data from its ParkHub Smarking BI platform to determine the best strategy for the stage 3 reopening in June and thereafter.
The Challenge
Ensure safety and compliance with pandemic-related restrictions while maintaining accessible parking.
Manage traffic flow and support businesses by providing quick curbside parking.
Generate revenue to fund essential services while adjusting rates to match neighboring cities.
The Solution
Data-Driven Decision Making
ParkHub’s Smarking BI platform empowered the City to analyze parking trends and adjust rates strategically. This helped to prevent congestion, ensure efficient use of parking spaces, and maintain accessibility for residents and visitors.
Parking Ambassadors and Courtesy Parking
The City implemented parking ambassadors to enforce distancing guidelines and promote safe reopening practices. On-street meters offered 15-minute complimentary parking for quick pick-ups and essential business access.
The Results
Rebounding Demand
In the first week of reopening, the City had 70% occupancy at its beach lots. By October 1, the City saw a 68% week-over-week growth in parking demand, outperforming 83% of the United States and 80% of the Los Angeles metro area.
Control Congestion
Strategically adjusting parking rates in high-demand areas allowed pricing to control demand, prevent congestion, and improve accessibility for residents and visitors.
Additional Revenue
The strategic data-driven rate adjustment helped to generate additional funds for parking operational efficiencies such as increasing wayfinding, machine sanitation, and maintenance of beach lots.
In Conclusion
The City of Long Beach effectively managed parking using ParkHub’s Smarking BI platform, allowing it to recover rapidly from pandemic-related challenges. Their data-driven approach enhanced urban mobility and improved service funding.
Learn More
With integrated payments, devices, and business intelligence, ParkHub is paving the road to a brighter digital future. On that road, ParkHub customers are driving away from cash, quickly and seamlessly.
Experience How ParkHub Can Transform Your Parking Operations
“ParkHub was designed to revolutionize an antiquated industry by providing an agnostic and open technology platform for finding, reserving, and paying for event parking online. As we expanded, we developed a best-in-class, mobile-point-of-sale device and comprehensive management suite, currently used by hundreds of parking operators, sports & entertainment venues, universities, festivals, & more, at thousands of locations across the U.S. With our recent acquisition of Smarking, we also offer full-scale business intelligence, dynamic pricing, and pre-paid reservation products, utilized by numerous municipalities across the country.”
Chris Elliston
ParkHub Chief Revenue Officer