The challenge

LOW CARD UTILIZATION

Prior to partnering with ParkHub, the Rangers accepted credit card payments for parking through an alternate provider. Devices were limited to one unit per lot. Limited accessibility and slow processing times hampered credit card utilization and opportunities for upsell.

NEARBY CONSTRUCTION

With the new ballpark and multi-use entertainment facility, Globe Life Field and Texas Live!, set to be built over the following few years, Rangers executives wanted to take measures to reduce inconvenience to fans due to the nearby construction.

NO PREPAID VALIDATION

Without the ability to validate prepaid parking passes, attendants could only account for the passes by collecting torn stubs. Invalid and duplicate passes would go unchecked and manually counting stubs made for time-consuming end-of-shift reconciliation.

The Results

192% increase in revenue generated by credit card versus cash compared to the previous season and payment system.

Deterred theft by stopping duplicates over the season (an estimated value of $15,623)

3,006 invalid and duplicate passes captured (a value of $54,108 in protected revenue)

Nearly 50% reduction in invalid scans

THE SOLUTION

ParkHub started by implementing their mobile point-of-sale (mPOS) solution which processes and tracks cash, credit card, and NFC (Apple Pay and Android Pay) payments, and scans and validates pre-paid passes. The devices help reduce the amount of cash attendants are responsible for and increase efficiency.

Management gained access to ParkHub’s business intelligence suite which connects directly to the mPOS devices. The software enables users to view and organize parking transactions by time, payment method, lot, or attendant during and after events. It also provides real-time insight into lot occupancy and per-lot revenue which empowers venue operators to enforce accountability with each of their attendants.