ADOPTING A MULTI-PAYMENT SYSTEM
Before ParkHub, AT&T Stadium worked on a "two-part ticketing system" meaning they only accepted cash or pre-paid parking. This limitation significantly slowed the transaction process and dissatisfied the venue's customers who expected to have an option to pay by credit card.
REPLACING THE MANUAL TRACKING SYSTEM
Limited payment methods also limited venue management’s ability to accurately account for inventory. Each night ended with the “cash out” process. Often, attendants would have less cash than they should. With pre-paid tickets, parking attendants had to physically hold on to the ripped stubs along with their cash. This inefficient, manual system provided no protection against human error, slippage or ingress issues.
INCREASING VISIBILITY INTO OPERATIONS
AT&T Stadium lacked the ability to make real-time decisions within their operation. Without the ability to track payment transactions or inventory, operators had little to no insight into their lot's operation during the event. This made it very difficult to make live tactical decisions to optimize the lot.