Case Study
Ace Parking
ParkHub Helps ACE Parking
Increase Revenue at Oakland City Center
Who’s Involved
Jeff Soskin | Regional Director at ACE Parking
Clay Adams | EVP Revenue Assurance-Auditing-Analytics at ACE Parking
Customer Takeaways
SmartPass has been an invaluable and cost-effective tool to significantly grow our parker volume at Oakland City Center. Our garage managers love it because it’s automated and hassle-free, and our parkers love it because we can create easy-to-use parking products customized to meet their needs.
Jeff Soskin, Regional Director at ACE Parking
ParkHub is a great technology partner that always comes up with the solutions the industry truly needs. When we started trying the SmartPass platform, we were not sure if the flexible parking concept would really catch on. Looking back now this was a great step ACE Parking took, and we look forward to expanding.
Clay Adams, EVP Revenue Assurance-Auditing-Analytics at ACE Parking
Summary
In Q1 2022, ACE Parking wanted to generate demand and capture new parkers at its Oakland City Center garage as workers began to return to the office. ACE Parking partnered with ParkHub to launch SmartPass, a suite of flexible, digital parking passes designed to meet the evolving needs of parkers.
The Challenge
Integrate a pass system with Oakland City Center garage’s PARCS provider, Parkonect.
Promote customized parking products.
The Solution
SmartPass
With SmartPass, ACE Parking offered customized parking products, including single-day passes, flexible number-of-day passes, hotel overnight passes, and full monthly passes.
Easy Integration
The seamless integration of SmartPass with ACE Parking’s existing Parking Access and Revenue Control Systems (PARCS) provider, Parkonect, allowed customers to scan a QR code of their SmartPass upon arrival.
Collaborative Promotions
ParkHub and ACE Parking collaborated to promote SmartPass. The efforts included marketing passes on the Oakland City Center website, posting signage, distributing flyers, educating HR officials at key employers near Oakland City Center, and creating online marketing and SEO campaigns.
The Results
Increased Revenue
In the launch month alone, ACE Parking generated more than $3,000 in incremental revenue, which quickly grew to recurring monthly revenue of $7,000 – $9,500. Within a few months of launch, the garage generated more than $100,000 in annualized incremental revenue through SmartPass.
In Conclusion
The partnership between ACE Parking and ParkHub to implement SmartPass at Oakland City Center demonstrates the power of digital solutions in the parking industry. SmartPass allowed ACE Parking to seamlessly offer a range of customized parking products that cater to the needs of modern urban parkers. The collaborative marketing efforts and easy integration with existing systems boosted customer convenience and led to substantial revenue growth.
Learn More
With integrated payments, devices, and business intelligence, ParkHub is paving the road to a brighter digital future. On that road, ParkHub customers are driving away from cash, quickly and seamlessly.
Experience How ParkHub Can Transform Your Parking Operations
“ParkHub was designed to revolutionize an antiquated industry by providing an agnostic and open technology platform for finding, reserving, and paying for event parking online. As we expanded, we developed a best-in-class, mobile-point-of-sale device and comprehensive management suite, currently used by hundreds of parking operators, sports & entertainment venues, universities, festivals, & more, at thousands of locations across the U.S. With our recent acquisition of Smarking, we also offer full-scale business intelligence, dynamic pricing, and pre-paid reservation products, utilized by numerous municipalities across the country.”
Chris Elliston
ParkHub Chief Revenue Officer