Case Study
ABM Chicago Properties
ParkHub Partners With ABM Industries to Provide Chicago’s First Flexible Parking Experience.
Who’s Involved
Matt Andrews | Branch Manager at ABM
Customer Takeaways
SmartPass has been an essential tool to address the new and shifting needs of our parkers, and the [ParkHub] team has been great to work with to ensure success at each of our garages. We look forward to expanding SmartPass across our portfolio.
Matt Andrews, Branch Manager at ABM
Summary
The pandemic created significant changes in parking behavior. In Chicago, ABM Industries collaborated with ParkHub to launch SmartPass, a flexible digital parking solution.
The Challenge
As workers shifted to a hybrid home/office work schedule, many no longer needed or sought full monthly parking passes.
Consumers increasingly purchased parking online in advance of arrival.
Consumers became even more reliant on smartphones and smartphone technologies such as QR codes.
The Solution
ParkHub provided ABM with the necessary tools to launch SmartPass—a suite of flexible parking options that included single-day passes, flexible multi-day passes, hotel overnight passes, and tenant-specific passes. These could be easily purchased online and accessed via QR codes.
The solution also included raising awareness of the change by creating building-specific websites with links to purchase passes, posting signage, distributing flyers, educating HR officials at key employers at or near SmartPass buildings, and launching online marketing and SEO campaigns.
The Result
SmartPass was successfully implemented in several high-profile locations in Chicago, including 311 S. Wacker and Navy Pier. It has increased customer satisfaction and generated over $50,000 in incremental annual revenue without additional labor or operational costs.
In Conclusion
The partnership between ParkHub and ABM through the SmartPass initiative tailored parking solutions to meet new consumer demands and reinforced ABM’s position in managing premier parking spaces in Chicago. The success of SmartPass highlights the importance of innovation and adaptability in parking management.
Learn More
With integrated payments, devices, and business intelligence, ParkHub is paving the road to a brighter digital future. On that road, ParkHub customers are driving away from cash, quickly and seamlessly.
Experience How ParkHub Can Transform Your Parking Operations
“ParkHub was designed to revolutionize an antiquated industry by providing an agnostic and open technology platform for finding, reserving, and paying for event parking online. As we expanded, we developed a best-in-class, mobile-point-of-sale device and comprehensive management suite, currently used by hundreds of parking operators, sports & entertainment venues, universities, festivals, & more, at thousands of locations across the U.S. With our recent acquisition of Smarking, we also offer full-scale business intelligence, dynamic pricing, and pre-paid reservation products, utilized by numerous municipalities across the country.”
Chris Elliston
ParkHub Chief Revenue Officer